This module introduces students to the ethical and legal framework within which graphic and interactive design is practised. It examines the relevance of ethics to design practice and the principal ethical theories and principles that inform professional decision-making. Students acquire a working knowledge of copyright law and intellectual property rights as these apply to design, together with the ethical considerations attached to the use and sharing of design assets and third-party intellectual property. Plagiarism is treated in detail, as are the practices of attribution and credit that distinguish legitimate reference from misappropriation. The module further addresses cultural sensitivity and cultural appropriation, the ethical issues arising in advertising design, and the resolution of ethical dilemmas in studio and professional practice. Students also work through the registration and protection routes available in Mauritius for a brand and for an original artwork. It also examines the use of generative artificial intelligence in design practice, the disclosure of AI use, and the conditions under which authorship of AI-assisted work may be claimed. Students are expected to apply what they learn to their own design work and to the assessment of it.
- Teacher: Riyad Dhuny